We could improve transparency of corporate and governmental institutions right now. Most reporting incidentally buries important information when referring to institutions. Whenever people in an agency or company or corporation make decisions or take actions that are worthy of being reported, the majority of the time the item is reported as, corporation x is closing several divisions. Subsequently the issue is depersonalized by the continued use of the abstract institution’s name. Persons or spokespersons are sometimes referenced but that does not place a personal face upon the decision. People decided things in corporations and in government, not agencies or companies. People should be identified each time an agency is referenced for an action or mistake. “General motors denied responsibility.” No theydid not! Responsible people in General Motors have decided to deny responsibility. People always do it and the sense that the decisions are abstracted changes the very nature of the information. If the specific person responsible is not known (and I realize that there is collective action in institutions) then identify the head of the organization, every time. “The president of General Motors is Smugly J. Lobby.” is an example. “The Department of Blockheads issued an explanation for the decision to charge a fee for breathing. The chairman of the department is Beau Recrat.” The idea that the corporation is a legal person is anathema to me because it allows the cumulative actions and decisions to be melded into a form of non-responsibility by removing human identity from the reference. Humans who do things can experience embarrassment or shame when faced with the opinions of others. This does not happen when humans do things within agencies and relying upon investigation, the law or other tedious procedures cedes the powerful influences that come from having an identity within a culture. The ability to remain obscured from day to day, by the blanket of the institution encourages a kind of – drift in that persons tend to make decisions independent of the immediate approval or dis approval of others except their fellows within the agency. Then when a faulty product or a dumb decision results, the cover of the institution allows for obfuscation and denial of responsibility. Right now clarity and a sense of accountability would improve if some responsible party were named each time an institutional identity were referenced. CEOs and agency heads and Department Secretaries would be the face or their agencies outputs and might cause subsequent humanizing of their companies and agencies to avoid personal shame or embarrassment or perhaps to gain approval. Unlike Pinocchio who became a “real boy” institutions will remain impassive, amoral entities. Maybe with a little more expectation directed at the people within they might be just a little more human.